The Daily Mirror
The Daily Mirror is distributed daily, and has its sister paper 'The Sunday Mirror' on a Sunday. The cost of the paper is 40p, apart from Saturday when the price come to 55p. Common features amongst this paper are the 3AM column which is a entertainment and showbiz column, the Sue Carroll column, a feminine perspective on contemporary culture. Like many papers, it has the duty to inform so t.v listings is a common feature across the board. They have also the familiar tabloid feature which is cartoon sketches most notably Scorer. Amongst the sports section a key feature is the transfer gossip column as well as the betting column. Key personnel in The Mirror sports section is Oliver Holt, a celebrated sports journalist. On the Saturday they have the 3pm column is satirical take on the 3am column, this takes a humorous look at the world of football.
The Daily Mail
The Daily Mail is distributed daily along with The mail on Sunday. The price of this paper is 45p daily, and on Saturday 70p. The Mail has it regular financial section and coffee break section which involves crosswords, along with animated skecthes. In the sports pages, a regular feature is the Charles Sale sports agenda column, this offers insight into the world of sport and some well placed rumours. They like many papers before them have a gossip column called The screamer, an insight into transfer rumours. Their columnists tend to vary from each day, from Jeff Powell, Paul Hayward and Des Kelly.
Thursday, March 15, 2007
Advertising
Daily Mail
The Daily Mail frequently advertise, the adverts which are shown may be shown to reflect the article or pages in question for example, The Mail often have a advertisement for a betting agency on the sports pages mainly on the horse races pages, as thats where the money is being made for the agency. The Daily Mail are known to have a political alliance towards the Tory party, and during election time, they have a blue badge on the front page, to let the readers know of their support, this is a thinly veined form of advertising. The Daily Mail often have the same advertisements for the companies , such as Advanced hair studio which has the image of cricketer Shane Warne. The advertisements are usually small and frequent and are rarely a full page. The companies are charged a rate, and they charged significantly if they want their products advertised on a mono page on Monday to Wednesday, for example if the company want a guaranteed position on those days they are charged by Daily Mail for £37800.00.
Daily Mirror
In comparison to Daily Mail, The Mirror less frequently advertise, however if they are to, they normally have a full page of an advert, compared to The Daily Mail who have adverts at a more frequent pace, however the adverts are smaller. They advertise to suit up and coming events or particular pages such as adverts for banks in the financial section. As The Daily Mirror uses a small amount adverts, they have fewer charging rates. An example of their charges is a colour page for the run of the week is £39500.00. During election time, they promote labour and like many papers show support during the time. However the mirror are strongly against the war on terrorism{a war supported by labour}, and had a promotional revolt against it and would offer readers a anti - war poster.
The Daily Mail frequently advertise, the adverts which are shown may be shown to reflect the article or pages in question for example, The Mail often have a advertisement for a betting agency on the sports pages mainly on the horse races pages, as thats where the money is being made for the agency. The Daily Mail are known to have a political alliance towards the Tory party, and during election time, they have a blue badge on the front page, to let the readers know of their support, this is a thinly veined form of advertising. The Daily Mail often have the same advertisements for the companies , such as Advanced hair studio which has the image of cricketer Shane Warne. The advertisements are usually small and frequent and are rarely a full page. The companies are charged a rate, and they charged significantly if they want their products advertised on a mono page on Monday to Wednesday, for example if the company want a guaranteed position on those days they are charged by Daily Mail for £37800.00.
Daily Mirror
In comparison to Daily Mail, The Mirror less frequently advertise, however if they are to, they normally have a full page of an advert, compared to The Daily Mail who have adverts at a more frequent pace, however the adverts are smaller. They advertise to suit up and coming events or particular pages such as adverts for banks in the financial section. As The Daily Mirror uses a small amount adverts, they have fewer charging rates. An example of their charges is a colour page for the run of the week is £39500.00. During election time, they promote labour and like many papers show support during the time. However the mirror are strongly against the war on terrorism{a war supported by labour}, and had a promotional revolt against it and would offer readers a anti - war poster.
Wednesday, March 14, 2007
Interest in publication
Daily Mirror
I feel that i am suited to The Daily Mirror as i am a keen reader of the paper, and understand the know how and will be quite versed in their particular house style. In my sports journalism course i have picked up a number of practical skills and also a general understanding this will hold me in good stead if i was to have a placement at this publication. My general admiration and knowledge of their particular style will also be appreciated by their readership. Some of their writing and articles have an effect on how i write up my articles at London College of Communication. Their writing style, puns and metaphors are some of the components that attract me to this publication. This publication is known for its humour and wit such as the infamous front page headline 'How can 59,054,087 people be so dumb' in reference to the American election win for George Bush, and i believe i am able to write pieces of article where humour and wit are its most pivotal. This is an example of my work, which reflects humour.
Name: Imaad Bajwa Course: FDA Sports Journalism Practical Journalism assessment
D is for Diving
AHH, the sport of diving, not the one where men dressed in tight Speedos jump into water, the sport where men fall over like women, in a ‘mans’ game.
It’s the issue which comes up time and time again, as pundits and ex player’s wave their hands in anger with their ‘It didn’t happen in my day’ attitude. Those who have mastered this ‘art’ are Arjen Robben and Deco to name a few. All it takes is an extra roll or two or a particular favourite to hold your face in agony, when you have been tickled on the chest.
Diving is something fans hate to see in football, but what happened to the win at all costs, nice guys always finish last attitude? The game is Champions League Final 2006, Emmanuel Eboue is on the receiving end of a strong gush of wind, free kick, Sol Campbell heads the ball in, ask the Arsenal fans if they cared – nope.
One argument is that it is foreign aspect of the game, lets go back to Old Trafford, Arsenal intend to make it 50 games unbeaten, England and pundits favourite Wayne Rooney decides to take a tumble in the area, penalty scored, Arsenal lose the game but the experts believe that Rooney fell because he anticipated the challenge? B******s he knew what he was doing. Commentator Mark Lawrenson, thinks a foreign player is feigning an injury until he has been stretchered off or has been shot.
If anyone wants to dive out there, at least make it entertaining like Newcastle defender Steven Taylor, he has clearly handballed in the area, not content with admitting it, he decides to act like an extra in a war film being shot, he was sent off but Hollywood beckons for this young Tom Hanks.
Words: 299
This work was in with the restrictions in a 300 word essay, and i believe that this is only a partial aspect of my skills, which are suited to the publication. I am forever learning and always willing, so my skills will improve with time. I pay close attention to their sports supplements and i am a fan of their writers, especially Oliver Holt. This a typical Oliver Holt column.
http://www.mirror.co.uk/sport/columnists/holt/
The Daily Mail
The Daily Mail has always been lying around my house as my family have bought this paper for a number of years, and it is a publication which i will always look forward to reading, as it has brilliant columnists especially in the sports section such as Des Kelly and Paul Hayward. These are examples of their work.
http://www.dailymail.co.uk/pages/live/articles/columnists/columnists.html?in_article_id=419346&in_page_id=1951
http://www.dailymail.co.uk/pages/live/articles/columnists/columnists.html?in_article_id=419146&in_page_id=1951
They have a more conservative approach to their work compared to The Daily Mirror, which i am fond of, they state the facts, however use clever interceptions or words, where they are able to put their point across. I feel that i am suited to The Daily Mail as i have been reading their publication for a number of years, and have a sound knowledge of how they present their arguments and views. Having been part of their readership, i beleive a placement at this publication, will allow me to produce pieces of copy, that come up to their high standard. They often have a number of background research which supports a strong argument, rather than to have it lying on one quote, which i feel represents my work in a sense.
I feel that i am suited to The Daily Mirror as i am a keen reader of the paper, and understand the know how and will be quite versed in their particular house style. In my sports journalism course i have picked up a number of practical skills and also a general understanding this will hold me in good stead if i was to have a placement at this publication. My general admiration and knowledge of their particular style will also be appreciated by their readership. Some of their writing and articles have an effect on how i write up my articles at London College of Communication. Their writing style, puns and metaphors are some of the components that attract me to this publication. This publication is known for its humour and wit such as the infamous front page headline 'How can 59,054,087 people be so dumb' in reference to the American election win for George Bush, and i believe i am able to write pieces of article where humour and wit are its most pivotal. This is an example of my work, which reflects humour.
Name: Imaad Bajwa Course: FDA Sports Journalism Practical Journalism assessment
D is for Diving
AHH, the sport of diving, not the one where men dressed in tight Speedos jump into water, the sport where men fall over like women, in a ‘mans’ game.
It’s the issue which comes up time and time again, as pundits and ex player’s wave their hands in anger with their ‘It didn’t happen in my day’ attitude. Those who have mastered this ‘art’ are Arjen Robben and Deco to name a few. All it takes is an extra roll or two or a particular favourite to hold your face in agony, when you have been tickled on the chest.
Diving is something fans hate to see in football, but what happened to the win at all costs, nice guys always finish last attitude? The game is Champions League Final 2006, Emmanuel Eboue is on the receiving end of a strong gush of wind, free kick, Sol Campbell heads the ball in, ask the Arsenal fans if they cared – nope.
One argument is that it is foreign aspect of the game, lets go back to Old Trafford, Arsenal intend to make it 50 games unbeaten, England and pundits favourite Wayne Rooney decides to take a tumble in the area, penalty scored, Arsenal lose the game but the experts believe that Rooney fell because he anticipated the challenge? B******s he knew what he was doing. Commentator Mark Lawrenson, thinks a foreign player is feigning an injury until he has been stretchered off or has been shot.
If anyone wants to dive out there, at least make it entertaining like Newcastle defender Steven Taylor, he has clearly handballed in the area, not content with admitting it, he decides to act like an extra in a war film being shot, he was sent off but Hollywood beckons for this young Tom Hanks.
Words: 299
This work was in with the restrictions in a 300 word essay, and i believe that this is only a partial aspect of my skills, which are suited to the publication. I am forever learning and always willing, so my skills will improve with time. I pay close attention to their sports supplements and i am a fan of their writers, especially Oliver Holt. This a typical Oliver Holt column.
http://www.mirror.co.uk/sport/columnists/holt/
The Daily Mail
The Daily Mail has always been lying around my house as my family have bought this paper for a number of years, and it is a publication which i will always look forward to reading, as it has brilliant columnists especially in the sports section such as Des Kelly and Paul Hayward. These are examples of their work.
http://www.dailymail.co.uk/pages/live/articles/columnists/columnists.html?in_article_id=419346&in_page_id=1951
http://www.dailymail.co.uk/pages/live/articles/columnists/columnists.html?in_article_id=419146&in_page_id=1951
They have a more conservative approach to their work compared to The Daily Mirror, which i am fond of, they state the facts, however use clever interceptions or words, where they are able to put their point across. I feel that i am suited to The Daily Mail as i have been reading their publication for a number of years, and have a sound knowledge of how they present their arguments and views. Having been part of their readership, i beleive a placement at this publication, will allow me to produce pieces of copy, that come up to their high standard. They often have a number of background research which supports a strong argument, rather than to have it lying on one quote, which i feel represents my work in a sense.
Writing style
The Daily Mirror
The daily mirror tends to sensationalise their stories especially if it is a big story, or if they are trying to get their own agenda across . It is common knowledge that The Mirror is a tabloid or 'red top' paper, and sensationalising stories is what we have come to expect from these style of papers. They tend to use emotive language compared to the broadsheet papers, which tend to be less controversial and sit on the fence more. In the recent Big Brother racism row, the broadsheet papers referred to it as alleged 'racist bullying' whereas in the tabloid papers such as the Daily mirror described Jade Goody as a 'racist bully', these are small details, however it often determines the writing style of the papers. The language for example in The mirror could state 'Wacko' for a person who is mentally ill or 'Crocked' for a player who is injured.
http://www.mirror.co.uk/sport/football/tm_method=full&objectid=18549442&siteid=89520-name_page.html
The presentation is also key in terms of the writing style to determine the writing style, as The Mirror often empathises its headlines, to make it more attractable and eye catching to the audience. They have range of a color pallet compared to broadsheet papers, they may use red and black, however broadsheet use only black and white, which may not attract as much at first glance to customers, and the figures show this, for example The times average circulation is 642,711 compared to the Mirrors 1,621,000.
The Daily Mail
The Daily Mail is considered a mid market paper, as it is hard to class it as a tabloid or a broadsheet even if it is in a tabloid format. This paper along with The Daily Express have a more of a female audience and The Daily Mail often takes advantage of its values and political beliefs and structure their stories to its suit , and often has columnists which reflect their views. Their language is more forward than broadsheet, however their headlines tend to be less controversial than tabloid and do not have puns or metaphors. They often have inverted commas in their headline to show that this may not be entirely their view, eg. 'He is a vicious dog'
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=442136&in_page_id=1770
The presentation is more laid back, and their headlines tend to be in the same font style. More over their front page is more attractable than broadsheet in its tabloid format, their headlines may state the facts, however their language may be more emotive eg 'My children still cry every day for the mother taken from them by NHS blunders', in a broadsheet this may be 'Father blames NHS for death to wife'.
The daily mirror tends to sensationalise their stories especially if it is a big story, or if they are trying to get their own agenda across . It is common knowledge that The Mirror is a tabloid or 'red top' paper, and sensationalising stories is what we have come to expect from these style of papers. They tend to use emotive language compared to the broadsheet papers, which tend to be less controversial and sit on the fence more. In the recent Big Brother racism row, the broadsheet papers referred to it as alleged 'racist bullying' whereas in the tabloid papers such as the Daily mirror described Jade Goody as a 'racist bully', these are small details, however it often determines the writing style of the papers. The language for example in The mirror could state 'Wacko' for a person who is mentally ill or 'Crocked' for a player who is injured.
http://www.mirror.co.uk/sport/football/tm_method=full&objectid=18549442&siteid=89520-name_page.html
The presentation is also key in terms of the writing style to determine the writing style, as The Mirror often empathises its headlines, to make it more attractable and eye catching to the audience. They have range of a color pallet compared to broadsheet papers, they may use red and black, however broadsheet use only black and white, which may not attract as much at first glance to customers, and the figures show this, for example The times average circulation is 642,711 compared to the Mirrors 1,621,000.
The Daily Mail
The Daily Mail is considered a mid market paper, as it is hard to class it as a tabloid or a broadsheet even if it is in a tabloid format. This paper along with The Daily Express have a more of a female audience and The Daily Mail often takes advantage of its values and political beliefs and structure their stories to its suit , and often has columnists which reflect their views. Their language is more forward than broadsheet, however their headlines tend to be less controversial than tabloid and do not have puns or metaphors. They often have inverted commas in their headline to show that this may not be entirely their view, eg. 'He is a vicious dog'
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=442136&in_page_id=1770
The presentation is more laid back, and their headlines tend to be in the same font style. More over their front page is more attractable than broadsheet in its tabloid format, their headlines may state the facts, however their language may be more emotive eg 'My children still cry every day for the mother taken from them by NHS blunders', in a broadsheet this may be 'Father blames NHS for death to wife'.
Wednesday, March 7, 2007
7/03/07
The Daily Mirror
The Daily Mirror was established in 1903, it has a political alliance with Labour. The average daily circulation of this paper is approximately 1,621,000. The daily readership is 3,824,537. This paper is read by the social income group’s type C2 and D. Men have a slight preference over this paper than women, with figures showing that 1,981,444 where as women have 1,843,043. This paper is considered a ‘red top’ paper by many, however they consider themselves a slightly more serious paper. The most famous articles are the images showing British soldiers abusing Iraqi prisoners, these images turned out to be fake, with this in mind they printed a front page, with the headline reading ' We were hoaxed'.
The Daily Mail
Alfred Harmsworth established the Daily Mail in 1896, it is a notorious right wing paper. The average daily circulation of this paper 2,354,028. The daily readership of this paper is 5,363,684. This paper is read by the social income groups type A and B. It is widely considered a feminine paper, the figures show that 2,803,444 compared to the male readership which is 2,560,240. This paper was originally a broadsheet paper until it changed its format to a tabloid style, but it is considered a mid market paper. One of the most famous and iconic front pages for this paper, is the story they run on Stephen Lawrence's murder, which had the headline 'We accuse these men for the murder of Stephen Lawrence if we are wrong, then let them sue us', with the images on the front page.
The most obvious contrast from these papers, are there style, as The Mirror has a more direct and sensationalised copy, where as The Mail is more conservative. The Daily Mail is directed more to women, and often have supplements which emphasise this such as feMAIL. The Mirror is read by the lower social income groups, whereas The Mail have a readership which is middle class, and they're articles have information which entertain the middle class interests such as political, unlike The Mirror who tend to focus on contemporary culture such as celebrities with columns such as the 3 AM column.
The Daily Mirror was established in 1903, it has a political alliance with Labour. The average daily circulation of this paper is approximately 1,621,000. The daily readership is 3,824,537. This paper is read by the social income group’s type C2 and D. Men have a slight preference over this paper than women, with figures showing that 1,981,444 where as women have 1,843,043. This paper is considered a ‘red top’ paper by many, however they consider themselves a slightly more serious paper. The most famous articles are the images showing British soldiers abusing Iraqi prisoners, these images turned out to be fake, with this in mind they printed a front page, with the headline reading ' We were hoaxed'.
The Daily Mail
Alfred Harmsworth established the Daily Mail in 1896, it is a notorious right wing paper. The average daily circulation of this paper 2,354,028. The daily readership of this paper is 5,363,684. This paper is read by the social income groups type A and B. It is widely considered a feminine paper, the figures show that 2,803,444 compared to the male readership which is 2,560,240. This paper was originally a broadsheet paper until it changed its format to a tabloid style, but it is considered a mid market paper. One of the most famous and iconic front pages for this paper, is the story they run on Stephen Lawrence's murder, which had the headline 'We accuse these men for the murder of Stephen Lawrence if we are wrong, then let them sue us', with the images on the front page.
The most obvious contrast from these papers, are there style, as The Mirror has a more direct and sensationalised copy, where as The Mail is more conservative. The Daily Mail is directed more to women, and often have supplements which emphasise this such as feMAIL. The Mirror is read by the lower social income groups, whereas The Mail have a readership which is middle class, and they're articles have information which entertain the middle class interests such as political, unlike The Mirror who tend to focus on contemporary culture such as celebrities with columns such as the 3 AM column.
Wednesday, February 7, 2007
researching a sports publication
I am interested in writing up match reports, as i feel that's where my expertise lies. I would prefer to write in publications related to football or the sports columns in newspapers, as i have more knowledge in that area in comparison to other sports. The sports publications i read are Four-four-two as well as the sport pages and supplements in national newspapers such as The Daily mail, Daily Mirror and The Times. Sports Journalism appeals to me as it has been a career i have wanted to pursue since my early teens, it is a job which allows me to express my passion for sports.
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