7/03/07

The Daily Mirror

The Daily Mirror was established in 1903, it has a political alliance with Labour. The average daily circulation of this paper is approximately 1,621,000. The daily readership is 3,824,537. This paper is read by the social income group’s type C2 and D. Men have a slight preference over this paper than women, with figures showing that 1,981,444 where as women have 1,843,043. This paper is considered a ‘red top’ paper by many, however they consider themselves a slightly more serious paper. The most famous articles are the images showing British soldiers abusing Iraqi prisoners, these images turned out to be fake, with this in mind they printed a front page, with the headline reading ' We were hoaxed'.

The Daily Mail

Alfred Harmsworth established the Daily Mail in 1896, it is a notorious right wing paper. The average daily circulation of this paper 2,354,028. The daily readership of this paper is 5,363,684. This paper is read by the social income groups type A and B. It is widely considered a feminine paper, the figures show that 2,803,444 compared to the male readership which is 2,560,240. This paper was originally a broadsheet paper until it changed its format to a tabloid style, but it is considered a mid market paper. One of the most famous and iconic front pages for this paper, is the story they run on Stephen Lawrence's murder, which had the headline 'We accuse these men for the murder of Stephen Lawrence if we are wrong, then let them sue us', with the images on the front page.

The most obvious contrast from these papers, are there style, as The Mirror has a more direct and sensationalised copy, where as The Mail is more conservative. The Daily Mail is directed more to women, and often have supplements which emphasise this such as feMAIL. The Mirror is read by the lower social income groups, whereas The Mail have a readership which is middle class, and they're articles have information which entertain the middle class interests such as political, unlike The Mirror who tend to focus on contemporary culture such as celebrities with columns such as the 3 AM column.