Editorial profile

The Daily Mirror
The Daily Mirror is distributed daily, and has its sister paper 'The Sunday Mirror' on a Sunday. The cost of the paper is 40p, apart from Saturday when the price come to 55p. Common features amongst this paper are the 3AM column which is a entertainment and showbiz column, the Sue Carroll column, a feminine perspective on contemporary culture. Like many papers, it has the duty to inform so t.v listings is a common feature across the board. They have also the familiar tabloid feature which is cartoon sketches most notably Scorer. Amongst the sports section a key feature is the transfer gossip column as well as the betting column. Key personnel in The Mirror sports section is Oliver Holt, a celebrated sports journalist. On the Saturday they have the 3pm column is satirical take on the 3am column, this takes a humorous look at the world of football.

The Daily Mail
The Daily Mail is distributed daily along with The mail on Sunday. The price of this paper is 45p daily, and on Saturday 70p. The Mail has it regular financial section and coffee break section which involves crosswords, along with animated skecthes. In the sports pages, a regular feature is the Charles Sale sports agenda column, this offers insight into the world of sport and some well placed rumours. They like many papers before them have a gossip column called The screamer, an insight into transfer rumours. Their columnists tend to vary from each day, from Jeff Powell, Paul Hayward and Des Kelly.