Advertising

Daily Mail
The Daily Mail frequently advertise, the adverts which are shown may be shown to reflect the article or pages in question for example, The Mail often have a advertisement for a betting agency on the sports pages mainly on the horse races pages, as thats where the money is being made for the agency. The Daily Mail are known to have a political alliance towards the Tory party, and during election time, they have a blue badge on the front page, to let the readers know of their support, this is a thinly veined form of advertising. The Daily Mail often have the same advertisements for the companies , such as Advanced hair studio which has the image of cricketer Shane Warne. The advertisements are usually small and frequent and are rarely a full page. The companies are charged a rate, and they charged significantly if they want their products advertised on a mono page on Monday to Wednesday, for example if the company want a guaranteed position on those days they are charged by Daily Mail for £37800.00.

Daily Mirror
In comparison to Daily Mail, The Mirror less frequently advertise, however if they are to, they normally have a full page of an advert, compared to The Daily Mail who have adverts at a more frequent pace, however the adverts are smaller. They advertise to suit up and coming events or particular pages such as adverts for banks in the financial section. As The Daily Mirror uses a small amount adverts, they have fewer charging rates. An example of their charges is a colour page for the run of the week is £39500.00. During election time, they promote labour and like many papers show support during the time. However the mirror are strongly against the war on terrorism{a war supported by labour}, and had a promotional revolt against it and would offer readers a anti - war poster.