Writing style

The Daily Mirror
The daily mirror tends to sensationalise their stories especially if it is a big story, or if they are trying to get their own agenda across . It is common knowledge that The Mirror is a tabloid or 'red top' paper, and sensationalising stories is what we have come to expect from these style of papers. They tend to use emotive language compared to the broadsheet papers, which tend to be less controversial and sit on the fence more. In the recent Big Brother racism row, the broadsheet papers referred to it as alleged 'racist bullying' whereas in the tabloid papers such as the Daily mirror described Jade Goody as a 'racist bully', these are small details, however it often determines the writing style of the papers. The language for example in The mirror could state 'Wacko' for a person who is mentally ill or 'Crocked' for a player who is injured.
http://www.mirror.co.uk/sport/football/tm_method=full&objectid=18549442&siteid=89520-name_page.html

The presentation is also key in terms of the writing style to determine the writing style, as The Mirror often empathises its headlines, to make it more attractable and eye catching to the audience. They have range of a color pallet compared to broadsheet papers, they may use red and black, however broadsheet use only black and white, which may not attract as much at first glance to customers, and the figures show this, for example The times average circulation is 642,711 compared to the Mirrors 1,621,000.

The Daily Mail

The Daily Mail is considered a mid market paper, as it is hard to class it as a tabloid or a broadsheet even if it is in a tabloid format. This paper along with The Daily Express have a more of a female audience and The Daily Mail often takes advantage of its values and political beliefs and structure their stories to its suit , and often has columnists which reflect their views. Their language is more forward than broadsheet, however their headlines tend to be less controversial than tabloid and do not have puns or metaphors. They often have inverted commas in their headline to show that this may not be entirely their view, eg. 'He is a vicious dog'
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=442136&in_page_id=1770

The presentation is more laid back, and their headlines tend to be in the same font style. More over their front page is more attractable than broadsheet in its tabloid format, their headlines may state the facts, however their language may be more emotive eg 'My children still cry every day for the mother taken from them by NHS blunders', in a broadsheet this may be 'Father blames NHS for death to wife'.